Title, Lede extremely important

An excellent example of how to grab readers’ attention:

We’re delighted to see Ryanair’s staff engaging with customers through social media, but there’s still some way to go before the firm’s employees grasp the subtleties of online interaction…
Also, an excellent example of how NOT to respond to bloggers. Ryanair: “Lunatic bloggers can keep the blogosphere” | Media | guardian.co.uk

27 February 2009 ·