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“In my opinion, smaller companies are doing a better job being more authentic and don’t have to vet every post so tightly before it goes up on the blog,” he said. “That perhaps makes their blogs more successful and more trusted by people.” What about Twitter, the social media trend du jour? HubSpot itself released a separate study last month finding that the micro-blogging site with 6 million users was adding up to 10,000 accounts a day. Despite its rapid growth, Volpe said most businesses have only begun to experiment with Twitter. That’s especially true of the business-to-business companies that represent the majority (71%) of businesses surveyed by HubSpot. The same reasoning applies to MySpace, which was deemed to be the least useful social media property. “If you’re in the music or entertainment industry, MySpace needs to be a priority for you,” said Volpe. “But for business-to-business companies, you can basically ignore MySpace.” - Mike Volpe, vice president of marketing of Cambridge, Mass.-based HubSpot

Link via Optiem’s Chief Strategist Clyde Miles

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~ MediaPost Publications Study: Company Blogs Lead Social Media Options

30 January 2009 ·